WEAR was formed in the midst of 2021’s pandemic, when crypto had gone mainstream and digital assets were rapidly gaining legitimacy on a global stage. Part of a vision to realize the collaborative ownership of Web 3.0, WEAR was intended to bridge the gap between physical and digital fashion, through innovative use of technologies such as blockchain and Augmented Reality. With such a singular vision, WEAR then partnered with XRC Labs in New York to develop a one-of-a-kind Marketplace and Metaverse that offers global brands and designers new business models and revenue streams —new storytelling, activations, and engagement.
Founded in 02 June 2021wear-nft.com
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